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Facebook Advertising Fundamentals (2015)

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Facebook Advertising Fundamentals (2015)
Facebook Advertising Fundamentals (2015)
Duration: 1hr 42m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 362 MB
Genre: eLearning | Language: English

 

Extend your Facebook reach even further with the site's powerful advertising platform. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole walks through the basics: setting up an account, understanding ad structure, and using the Ads Create and Ads Manager tools. He'll also show how to make critical placement and bidding decisions wisely. Then learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app.


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